Bio: Sofia Tomkins, the founder of Lilla by Fia was born in Denmark to a Danish mother. Lilla in Danish translates to lilac, mauve or any variation of the colour purple. Each season Fia will introduce a colour that comes from the natural environment, whether it be plants, fruit, vegetables or flowers aiming to use its by-product. Lilla by Fia was established through Fia’s conscious living and love for fashion. Fia has created a conscious label however Fia is continually striving for a eco friendly business and making changes where she can. This season Fia is embracing the avocado.

What do you do?
I have just started my own conscious fashion label, Lilla by Fia

What is your background?
Currently studying fashion design at tafe. Excited to be in my last 6 months.

Tell us a little about what you are working on right now:
Designing and sewing my Summer range which will drop mid November, once my course is finished. I cant say too much but I am selling winter pieces at Peregian Beach Markets at the moment.

What inspired this idea?
I looked into the devastating effects the fast fashion industry has on the environment, the workers and local communities across the world. I wanted to make a change, even if it is a small change. Every little bit helps.

What is the most challenging thing about this project?
Trying to get my name out there. I have these beautiful designs I want to share with the world. I want to encourage people to buy local ethical clothing.

What is your favourite part of your job?
Sewing. I love creating garments. I start with a piece of fabric and that turns into a beautiful garment.

What is your biggest accomplishment?
Probably deciding to start my course because if I hadn’t I wouldn’t be making clothing, especially ethical clothing.

Do you have any advice for women wanting to enter this industry?
Follow your dreams. If you work hard enough, anything can happen.

Who inspires you the most?
My mother. She has always been strong for us and supports my ideas no matter what. She as well owns a small business.

What motivates you to keep going?
The end result. Seeing girls wearing my clothes is a wonderful feeling.

How do you create balance in your life?
I work when I feel like working. If I don’t force it, it comes naturally and I want to work.

According to you, what is the definition of success?
Being happy with what you do day to day.

What is your opinion on eco-friendly brands?
They are wonderful. No only do they create a beautiful product, they spare the environment whether its reducing plastic or using a plant based fibre.

Best beauty advice/tip:
Keep it natural

Words to live by:
Stay true to what you believe in. Be humble.

Where to find Sofia: 
Instagram – @lillabyfia
Website –
Markets – find Lilla by Fia at perigean beach, Sunshine Coast, markets on 1st and 3rd Sunday of every month.